Puesto partnered with Katalyst in December 2011, working closely with the restaurant as it approached its opening date in February 2012. Our intent with this new client was to bring increased awareness of its presence in La Jolla, as well as brand it as an upscale fast-casual taco shop, setting it apart from San Diego’s many other Mexican eateries.
Prior to opening, Katalyst piqued the media’s interested via coordinating media tours of the space that would become Puesto. Immediately after its opening, an organized list of influential food media, bloggers and concierges were invited to dine and review Puesto.
Since December 2011, Katalyst has secured more than 500 editorial placements for Puesto, with numerous positive reviews in both food-centered and lifestyle-centered media outlets, including Saveur, USA Today, Food & Wine, Westways, Sunset Magazine, San Diego Magazine, Modern Luxury and Ranch & Coast. In partnering with Katalyst, Puesto has also increased word of mouth marketing, experienced growing customer traffic and sales and is has expanded to additional locations. In addition to the La Jolla location, Katalyst managed the PR efforts for grand opening of Puesto’s second location, and first full-service restaurant at The Headquarters. Puesto has been an ongoing Katalyst PR client for almost six years.