Katalyst provides public relations services to restaurants, hotels, lifestyle brands and events.

What we do, and why we do it, is all about the people we work with. Our client and media relationships are built on years of friendship, trust and collaboration. We create inspired and thoughtful campaigns using a harmonious mix of publicity, social media, influencer and community relations, and event planning. 

By only representing brands that inspire us, we are able to tell our clients' stories in an authentic way and secure meaningful press placements. When Katalyst was established the aim on day one was – and still is – to provide  an unmatched level of personal service, value and results.



 CULINARY + Beverage



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Katherine Randall


Prior to founding Katalyst PR in 2010, Katherine garnered her PR knowledge at several top lifestyle PR firms directing the publicity campaigns for culinary, hospitality and lifestyle brands. She also spent several years working in-house and launching an e-commerce boutique, where she led all the communications’ efforts. This vast experience provided Katherine with an amazing understanding and high-level view of PR, marketing and social media. The goal of Katalyst remains, as it did on day one – to work with brands and industries she and her team are passionate about. Today Katalyst manages a roster of successful client relationships and PR campaigns, all while staying true to providing a hands-on approach and creating long-term partnerships with clients.

Dawn Seymour

Managing Director

Successfully navigating the media and PR industry for more than a decade, Dawn Seymour has shaped a top roster of clients, building strategies, comprehensive PR plans and creating a strong media network along the way. A passionate storyteller Dawn started her career on the media side later joining a leading hospitality PR firm where she tapped into her writing skills and trend expertise to direct new PR angles for national lifestyle products and culinary brands. The lifelong foodie is passionate about health and wellness and currently lives in Solana Beach with her husband and two sons.

Holly Sweat

Senior Publicist

Holly has a diverse background in broadcast journalism and public relations in the food and beverage space. Telling her client’s stories and empowering the individuals behind each brand is a passion she brings to her work as a publicist and is something she cultivated while working as a reporter and anchor for CBS affiliate KSWT in Yuma, Arizona. During her time in the public relations industry, she has secured placements on national and local media outlets such as TIME, Marie Claire, and Mashable as well as San Diego Magazine, 10NEWS, and San Diego Union Tribune. Originally from the Chattanooga area, Holly has a degree in digital and broadcast journalism from the University of Georgia.

Paulina Millan

Senior Publicist

Creating both bi-cultural and bi-coastal public relations campaigns, Paulina brings expertise to her years of experience. Her passion for communication and a true love for the culinary and hospitality industries provides the inspiration for her dedication and work ethic, managing the media relations for several Katalyst clients. She has secured a multitude of publicity hits in national publications like Variety, Restaurant Hospitality and Eater as well as, the San Diego Union Tribune, San Diego Magazine, Modern Luxury and more. A San Diego native, Paulina graduated from Manhattan College in New York with a major in Public Relations and received a minor in Spanish while studying in Madrid.

Dani DeVries

Junior Publicist

With a background in journalism, Dani brings years of writing experience to her role at Katalyst. Focusing on the hospitality space, Dani has successfully transitioned this passion for storytelling and cultivating creative content into her work in PR, securing both local and national coverage on behalf of her clients. With a particular interest in community relations, Dani enjoys conveying client’s stories to best connect them with their surrounding community. Hailing from Santa Barbara, Dani graduated with a degree in Communication Studies from the University of San Diego, and now calls San Diego home. Her other passions include traveling and environmentalism.