Katalyst provides public relations services to restaurants, hotels, lifestyle brands and events.

What we do, and why we do it, is all about the people we work with. Our client and media relationships are built on years of friendship, trust and collaboration. We create inspired and thoughtful campaigns using a harmonious mix of publicity, social media, influencer and community relations, and event planning. 

By only representing brands that inspire us, we are able to tell our clients' stories in an authentic way and secure meaningful press placements. When Katalyst was established the aim on day one was – and still is – to provide  an unmatched level of personal service, value and results.






Harvest Bottle in Kitchen.jpg





Katherine Randall


Prior to founding Katalyst PR in 2010, Katherine garnered her PR knowledge at several top lifestyle PR firms directing the publicity campaigns for culinary, hospitality and lifestyle brands. She also spent several years working in-house and launching an e-commerce boutique, where she led all the communications’ efforts. This vast experience provided Katherine with an amazing understanding and high-level view of PR, marketing and social media. The goal of Katalyst remains, as it did on day one – to work with brands and industries she and her team are passionate about. Today Katalyst manages a roster of successful client relationships and PR campaigns, all while staying true to providing a hands-on approach and creating long-term partnerships with clients.

Dawn Seymour

Managing Director

Successfully navigating the media and PR industry for more than a decade, Dawn Seymour has shaped a top roster of clients, building strategies, comprehensive PR plans and creating a strong media network along the way. A passionate storyteller Dawn started her career on the media side later joining a leading hospitality PR firm where she tapped into her writing skills and trend expertise to direct new PR angles for national lifestyle products and culinary brands. The lifelong foodie is passionate about health and wellness and currently lives in Solana Beach with her husband and two sons.

Paulina Millan


Creating both bi-cultural and bi-coastal public relations campaigns, Paulina brings expertise to her years of experience. Her passion for communication and a true love for the culinary and hospitality industries provides the inspiration for her dedication and work ethic, managing the media relations for several Katalyst clients. She has secured a multitude of publicity hits in national publications like Variety, Restaurant Hospitality and Eater as well as, the San Diego Union Tribune, San Diego Magazine, Modern Luxury and more. A San Diego native, Paulina graduated from Manhattan College in New York with a major in Public Relations and received a minor in Spanish while studying in Madrid.

Holly Sweat


Holly has a diverse background in journalism and public relations, specifically in the food and beverage space. Telling her client’s stories and empowering the individuals behind each brand is a passion she brings her work as a publicist and is something she cultivated while working on the media side as a reporter/anchor for CBS affiliate KSWT in Yuma, Arizona . There she covered a vast array of topics from military issues, politics, industrial agriculture, international border security and much more. She completed a degree in digital and broadcast journalism at the University of Georgia, with a minor in Spanish and received a certificate in New Media. Though a Georgia girl at heart, she is excited to call sunny Southern California home.

Jamie Werner

Senior Consultant

With 15 years of marketing and public relations experience, working with a wide variety of lifestyle brands, Jamie's passion is to help clients successfully attain their goals by securing national press. A PR pro with stellar media relationships, her clients have been featured in top media outlets such as the Better Homes & Gardens, Coastal Living, Cosmopolitan, DailyCandy, InStyle, Lonny, Lucky, Marie Claire, People StyleWatch, Pregnancy & Newborn, Redbook, Sunset, Vanity Fair, Good Morning America, New York Times, Today Show, The Zoe Report and WhoWhatWear among others.

Jen Beyor

Senior Consultant

Jennifer is a public relations and marketing specialist with extensive experience in conceptualizing and implementing effective local, national and international promotional campaigns. Bringing over a decade of experience in communications, her expertise is primarily focused on hospitality, entertainment, fashion and lifestyle clients. She offers a unique combination of strategic planning and counseling combined with efficient, yet thoughtful program execution. Jennifer’s experience has been mastered over many years working with clients including, esteemed fashion designers, artists, hospitality brands, luxury products, branded consumer goods, philanthropic institutions, entertainment and global corporations.  Past and current client experience includes: Joie De Vivre Hospitality, Bond Street Restaurant and ABH Lounge at Thompson Beverly Hills, The James Hotel, By Palisades and many more.